MARKETING SPECIALIST

Summary

Click on "Learn more about this agency" button below for IMPORTANT additional information. The primary purpose of this position is to secure media coverage and publicity for Air Force and Space Force initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments.

Duties

• Organizes and executes the activities of Department of the Air Force (DAF) earned and organic media, ensuring that all content and marketing activities comply with legal and regulatory requirements and meet customer needs. Responsible for news media operations, social media activities, internal (command) information, civic outreach, congressional relations, visual information, communication planning and assessment, contingency/crisis response, and resource management. Serves as a strategic communications professional responsible for developing and executing comprehensive media outreach campaigns to provide and secure high-quality coverage and publicity for DAF messages and initiatives across traditional, digital, and emerging media platforms. Represents the organization with a variety of councils, boards, working groups, and panels inside and outside the agency. Serves as a strategic communications adviser to Marketing leadership, playing a critical role in policy formulation by analyzing and advising on potential public and media reactions to imagery, proposed policies, plans, and organizational actions while developing and evaluating comprehensive communication strategies, goals, objectives, and supporting materials.

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-11 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which includes securing media coverage and publicity for initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments; collaborate with partners to execute media relations strategies and to evaluate opportunities for new and non-traditional media spaces and managing social media program, as well as emerging mediums. To view qualification requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101b/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Knowledge of communication concepts, principles, policies, practices, methods, applications, techniques, standards, and trends applicable to researching, planning, developing, coordinating, leading, and evaluating broad Public Affairs and visual information programs and requirements, strategies, and assets to perform the mission. Knowledge of safety and security regulations, practices, and procedures. Knowledge of the methods, concepts, and techniques to develop, research, analyze, and evaluate written materials and visual information products to effectively prepare communication products on matters of importance while representing a wide variety of organizations and viewpoints. Skill in gathering, evaluating, and interpreting data sufficient to arrive at valid conclusions and to offer meaningful recommendations. Ability to plan, organize, and direct the functions and mentor, motivate, and appraise the staff of an organization. Ability to communicate both orally and in writing. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

How to apply

The complete Application Package must be submitted by 11:59 PM (ET) on 09/08/2026 To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12990541 To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the application questionnaire. Please ensure you click the Submit My Application button at the end of the process. To apply for this position, you must provide a complete Application Package which includes: 1. Your Resume. If you submit more than one resume, only the most recent will be reviewed. The "most recent" is considered the resume with the latest timestamp. Resumes may not exceed two pages. The two-page resume ensures the most relevant experience is reviewed and considered, which is a common practice in both the public and private sectors. Resumes exceeding two pages will be removed from consideration. Additional information on how to complete or update your resume may be located here. For qualification determination your resume must contain hours worked per week and dates of employment (i.e., month/year to month/year or month/year to present). If your resume does not contain this information, your application may be marked as insufficient, and you will not receive consideration for this position. If you are a current Federal employee or previous Federal employee, provide your pay plan, series and grade, i.e. GS-0301-09. Current Federal Civilian Employees may list any relevant performance related rating (given within the last three years) and/or incentive awards in your resume. Do NOT include photographs, inappropriate material, inappropriate content, nor personal information such as age, gender, religion, social security number, etc., on your resume. If the resume you submit contains such information you will not be considered for this vacancy. Your name, first and last, MUST be included on your resume. 2. A complete Application Questionnaire 3. Additional Required Documents (see Required Documents section). Ensure all submitted documents contain your full name. 4. Help recruiters find you. Make your resume and profile searchable, which means recruiters may contact you about possible jobs. Additional information may be located here. PLEASE NOTE: It is the applicant's responsibility to verify that information entered and/or uploaded, (i.e., resume) is received, accurate, and submitted by the closing date. You may verify your documents have been processed with your application package successfully. You can access your USAJOBS account to do so by clicking here. Uploaded documents may take up to one hour to clear the virus scan. Human Resources WILL NOT modify or change any answers submitted by an applicant.